Sport Beach Cannes 2024 Basketball
For Cannes 2024, Stagwell tasked each of its agencies with creating a custom basketball for the Stagwell Ball Wall at Sport Beach. Scroll to see the “magic” we created.
Agency: Code and Theory
At the intersection of technology and creativity, Code and Theory is where bold brands seek answers to their most vital questions about the future. So, we turned our basketball into an augmented reality Magic 8-Ball. Dark and mysterious on the outside, our 8-Ball uses technology to reveal the future—unlocking moments of interaction, creativity, and surprise.
… some BTS:
We also developed a website to showcase our "virtual ball" and placed NFC-enabled stickers around Cannes that directed attendees to the site, unlocking the magic ball’s secrets instantly.
Want to ask the Code and Theory ball a question?
Give it a try: ask.codeandtheory.com